Unique Selling Proposition

Loreal shampoo offers its consumers the total repair of damaged hair. It has one solutions to five hair problems. This make the product unique to other shampoo brands.

These benefits and attributes of the product pushes the consumer to buy the product.With its unique selling proposition strategy, this ad can move millions of new consumers to purchase it.

Brand Image

Nissan's "THE JOY OF DRIVING" campaign creates an image of the brand as about having a fulfilment of owning and driving  a Nissan car.

This ad campaign uses a great black and white image and a few words of copy in creating its brand image. The first ad tells about having Nissan car as a dream. Freedom and escape is the second ad's message. The last ad talks about inspiration.

The tagline "The joy of driving" in each ad simply tells that Nissan means more than just a car.

Inherent Drama

TABASCO as one of the leading brands in hot pepper sauce has this creative print ad.

The pictures contains a person creating smoke through their nose and mouths and just a part of the hot sauce  product Tabasco. This shows the characteristics of the product. That it is indeed one of the hottest pepper sauce that it can produce a smoke.

The ad is very simple yet interesting. This shows the benefit of the product which is the hotness of the sauce. It is just presented in a different way and with a little touch of drama.

Positioning

"Champion sa Kantahan"  is designed to position the X-Treme Magic Sing as a high-scored champion, videoke microphone. People who see this ad will remember the product as they also recall the "Champion sa Kantahan" line.

Using Manny "Pacman" Pacquiao as the endorser of the product is a great choice. He is known as the "CHAMP" in boxing. It is very suitable to the product's position as the champion to use him as the source.

AD ANALYSIS

Best Job | P&G London 2012 Olympic Games Film

The 2012 London Olympics is a big event all over the world and a great place to to advertise and promote your brand. P&G company took advantage of this large event in promoting their brand. The company's marketing campaign make the Olympics as their great inspiration for their ad. 

The TV ad creates an emotional appeal to viewers. The first part of the ad. shows the love and security of a mother to her child by supporting it to its own sport. During the day of the child's sports event, a state of achievement or accomplishment is being expressed.

Putting all the visual elements in the 1:50 min. of the film and 10 seconds for the message and brand logos creates an effective feel to the viewers.

P&G company targets most on moms. They usually use the role of mothers to their ads. to affact the moms behaviour  towards their products and brands.

The setting of the film was appropriate and organized well. It is from their homes to their child's training grounds and finally to the London Olympics. 

Using subtitles help the viewers in understanding what they are conversing since this ad uses different nationalities. 

The ad's message,"The hardest job in the world, is the best job in the world. Thank you Mom" is placed after the short film. This short and simple quote creates great impact and leaves a wonderful message to all moms and children who love their moms.

Kristine Sta. Rita

    In February 1993, a couple named Roy Sta. Rita and Sandra Mae Sta. Rita decided to make their second baby. After my mother carried me for nine months in her womb, on October 10, 1993 I got out from the dark and tiny place inside my mother's and I cried aloud and saw a light for the first time. I am very thankful to God that he gave me Life and also for my parents who brought me in this wonderful world. I have inherited a lot of physical attributes from my mother and followed the behavior of my father.

   Kristine Sta. Rita, loves to dance sing, act and explore. Dancing makes me feel good and happy. I sing when I want to express what I feel inside me.I act when I want to entertain others and lastly I explore, I enjoy experiencing and experimenting with all the wonderful things in life. I always love to eat, hang-out,take pictures, and many more. I am also a cheerleader and I love cheer leading a lot.

    I love my family a lot even though we are already divided into half we still have the communication everyday. My friends are like my family for they always help and support me. There are persons who passed in my life which I will never forget for they have left a memorable experience with me.

   To accomplish great things in life, we must not only dream, but act. In setting our goals let us make sure that we will accomplish it.

Gender Differences in Communication

   Men and women are equal but as human beings, men and women also have differences.There are numerous theories on gender differences in communication. Understanding the differences is essential to communicate with opposite gender. Our way of communication is influenced by our gender perspective through the events (experience in daily life), thoughts and behavior (emotions).

Here are some of the gender differences in communication.

• Women seek out relationships with others while men tend to seek standing and position.
• Women relate to others as equals while men relate to others as rivals.
• Women  tend to focus on details of emotions while men tend to focus on the details of fact.
• Women are more concerned with feelings while men keep concerns to themselves.
• Women tend to ask for help, advice and directions while men often will not ask for advice, help or directions.

   Men interpret the face to face as too personal, or aggressive and women will interpret the talking side to side as though he is hiding something from her. When communicating with women, men can learn sensitivity, openness, and self control with competitiveness. Women can learn  on how  to be more direct, assertive, and mirror the feelings of the men who they are communicating with.  We all are aware of the physical and biological differences of men and women but most distinctions, though, are learned. So what we're considering is the different way women and men think and behave, and as such, communicate from the position of their individually learned gender perspective.