AD ANALYSIS

Best Job | P&G London 2012 Olympic Games Film

The 2012 London Olympics is a big event all over the world and a great place to to advertise and promote your brand. P&G company took advantage of this large event in promoting their brand. The company's marketing campaign make the Olympics as their great inspiration for their ad. 

The TV ad creates an emotional appeal to viewers. The first part of the ad. shows the love and security of a mother to her child by supporting it to its own sport. During the day of the child's sports event, a state of achievement or accomplishment is being expressed.

Putting all the visual elements in the 1:50 min. of the film and 10 seconds for the message and brand logos creates an effective feel to the viewers.

P&G company targets most on moms. They usually use the role of mothers to their ads. to affact the moms behaviour  towards their products and brands.

The setting of the film was appropriate and organized well. It is from their homes to their child's training grounds and finally to the London Olympics. 

Using subtitles help the viewers in understanding what they are conversing since this ad uses different nationalities. 

The ad's message,"The hardest job in the world, is the best job in the world. Thank you Mom" is placed after the short film. This short and simple quote creates great impact and leaves a wonderful message to all moms and children who love their moms.