Inherent Drama

TABASCO as one of the leading brands in hot pepper sauce has this creative print ad.

The pictures contains a person creating smoke through their nose and mouths and just a part of the hot sauce  product Tabasco. This shows the characteristics of the product. That it is indeed one of the hottest pepper sauce that it can produce a smoke.

The ad is very simple yet interesting. This shows the benefit of the product which is the hotness of the sauce. It is just presented in a different way and with a little touch of drama.