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Nissan's "THE JOY OF DRIVING" campaign creates an image of the brand as about having a fulfilment of owning and driving a Nissan car.
This ad campaign uses a great black and white image and a few words of copy in creating its brand image. The first ad tells about having Nissan car as a dream. Freedom and escape is the second ad's message. The last ad talks about inspiration.
The tagline "The joy of driving" in each ad simply tells that Nissan means more than just a car.
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