Positioning

"Champion sa Kantahan"  is designed to position the X-Treme Magic Sing as a high-scored champion, videoke microphone. People who see this ad will remember the product as they also recall the "Champion sa Kantahan" line.

Using Manny "Pacman" Pacquiao as the endorser of the product is a great choice. He is known as the "CHAMP" in boxing. It is very suitable to the product's position as the champion to use him as the source.