Unique Selling Proposition

Loreal shampoo offers its consumers the total repair of damaged hair. It has one solutions to five hair problems. This make the product unique to other shampoo brands.

These benefits and attributes of the product pushes the consumer to buy the product.With its unique selling proposition strategy, this ad can move millions of new consumers to purchase it.

Brand Image

Nissan's "THE JOY OF DRIVING" campaign creates an image of the brand as about having a fulfilment of owning and driving  a Nissan car.

This ad campaign uses a great black and white image and a few words of copy in creating its brand image. The first ad tells about having Nissan car as a dream. Freedom and escape is the second ad's message. The last ad talks about inspiration.

The tagline "The joy of driving" in each ad simply tells that Nissan means more than just a car.

Inherent Drama

TABASCO as one of the leading brands in hot pepper sauce has this creative print ad.

The pictures contains a person creating smoke through their nose and mouths and just a part of the hot sauce  product Tabasco. This shows the characteristics of the product. That it is indeed one of the hottest pepper sauce that it can produce a smoke.

The ad is very simple yet interesting. This shows the benefit of the product which is the hotness of the sauce. It is just presented in a different way and with a little touch of drama.

Positioning

"Champion sa Kantahan"  is designed to position the X-Treme Magic Sing as a high-scored champion, videoke microphone. People who see this ad will remember the product as they also recall the "Champion sa Kantahan" line.

Using Manny "Pacman" Pacquiao as the endorser of the product is a great choice. He is known as the "CHAMP" in boxing. It is very suitable to the product's position as the champion to use him as the source.

AD ANALYSIS

Best Job | P&G London 2012 Olympic Games Film

The 2012 London Olympics is a big event all over the world and a great place to to advertise and promote your brand. P&G company took advantage of this large event in promoting their brand. The company's marketing campaign make the Olympics as their great inspiration for their ad. 

The TV ad creates an emotional appeal to viewers. The first part of the ad. shows the love and security of a mother to her child by supporting it to its own sport. During the day of the child's sports event, a state of achievement or accomplishment is being expressed.

Putting all the visual elements in the 1:50 min. of the film and 10 seconds for the message and brand logos creates an effective feel to the viewers.

P&G company targets most on moms. They usually use the role of mothers to their ads. to affact the moms behaviour  towards their products and brands.

The setting of the film was appropriate and organized well. It is from their homes to their child's training grounds and finally to the London Olympics. 

Using subtitles help the viewers in understanding what they are conversing since this ad uses different nationalities. 

The ad's message,"The hardest job in the world, is the best job in the world. Thank you Mom" is placed after the short film. This short and simple quote creates great impact and leaves a wonderful message to all moms and children who love their moms.